Impuls Activewear is a company with a mission to make wearer have a sudden and unknown desire to get up and move. The slogan "More than a feeling, it's action." implies that the wearer doesn't just have an impulsive feeling, they do spontaneous action. The color solutions are combinations are bright, vibrant, and limitless. These company uses there elements to invigorate the individual to enjoy what they are doing and what they are wearing.
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After Critique:
It was harsh, a little harsh, but after looking at the logo it seems confined to shape that is in. Now that I have changed it, I want to go back and redo my mock ups and maybe do a few more mock ups.
